Magazine ads

In an effort to grab the attention of the people in their industry, Knoxville Locomotive Works (KLW) placed ads in Trains, Railway Age, and Progressive Railroading magazines over a two year period. The ads greatly assisted in creating brand awareness of KLW and its product line, and also doubled the amount of website traffic. The ads were commonly mentioned at trade shows and customer meetings, and although KLW has not had the need for magazine ads for the last few years, the ads are still mentioned from time to time.