Eye Catching Logos That Last a Lifetime
One of the most difficult things to design is a logo. The reason logos are so difficult to design is there are many misconceptions about how a logo has to look and what features the logo has. For example, a common trend with the "stock" logo websites is to have a logo featuring an attractive looking gradient that makes the colors really pop out. The problem with creating a logo that relies heavily on the gradient is what happens when you want to put the logo on a pen, shirt, or other material and you can only use 1 or 2 colors. Does the logo fall apart? If so, the flexibility of that logo is compromised and could result serious limitations in how the logo can be reproduced.
Logos I have created
I have created a number of logos for a variety of clients, ranging from individuals trying to start a business to large corporations that do millions of dollars in revenue a year. All of the logos I create are design as a vector logo, which ensures the logo can be resized without a loss in quality. Each logo also has single-color variants so if the logo needs to be placed on a pen or shirt it can be done so at a low price point. In addition to the vector file(s) I create of the logo, I also provide JPGs, PNGs, PSDs, PDFs, and any other needed file format to ensure the logo can be used in any application.
Logo restoration and updating
Sometimes a great logo may just need some restoration and updating so that it can be used with today's technology and appear relevant to its audience. An example of this is the Lancaster and Chester Railroad logo that I updated for the Gulf & Ohio Railways. People were using an older raster-based logo that had degraded in quality over time and was also low resolution, severely limiting our ability to use the logo in a variety of applications. The logo on the right was an updated vector version of the logo, which allowed us much more flexibility in using the logo, such as printing a very large decal to be placed on the side of a locomotive.